Work
How do we get adults to hang out more? Spend time away from binge TV and those damn devices? We thought... games! Who doesn't love games? So get your favorite game and besties people together. Prep the bar. Yes, drinks will happen! But do remember what time the get-together starts. Always, know that!
Hasbro Game Night. TVC, Digital
Nerf. TVC, Digital
The challenge: We needed to take Nerf from blasters and footballs to a lifestyle brand. Nerf isn't just a dart battle it's a feeling. It's a look. A Nerf logo needed to be a badge. Now skaters, cool kids, jocks, drummers, hangouts all live under the #NerfNation umbrella across all social, digital channels with over 750k followers plus multiple influencer channels and Nerf experiential events.
Blue Shift. Digital, Social Content
All the needed vitamins and organic nutrients you need to be and feel awesome by just adding water? Yes please and thank you vitamin peeps! The Blueshift system lets you pick your three pods for the day. A little wake up? Got it. A pick me up after lunch? Done. And a nutritious end of day wind down vitamin pod? Yeah, baby. Catch the wave and ride
the nutrients!
Better Cat. Monopoly Social Engagement
Monopoly needed a slight reboot. More than slight. The brand is like 1000 years old. So, what about a new token? No one wants to be a wheelbarrow! But rather than marketers creating it, we enlisted the fervorous fans of Monopoly through social media and even Good Morning America to tell us what token they wanted. The internet exploded. The votes were tallied. The cat was out of the bag. Literally. And now, there's a better way to play Monopoly.
Jack's. Social, Digital, TVC
Jack's needed some heat brought to their wings promotion. See what I did there? Tailgates are a food fest with tons of sharing and friendly glutinous fun. But what if the wings on the table weren't meant for sharing? What if you did you and ordered up your go-to wings for #1? But somehow you got roped into that crazy "share" community without consent? Grrr!
Jack's. Social, Digital, TVC
You know when friends start to morph into the same person? Same sorta clothes and speech patterns and all of it? Part of a delicious campaign Jack's had a Trio Sandwich special and well, it brought out the best of three friends who went beyond the friend zone, they skipped straight to the same zone. And of course, they got hungry all at once!
Swanson Foods. TVC
Everyone loves a big breakfast. Problem is, no one loves making or cleaning up after a big breakfast. Swanson frozen breakfasts feature all the great foods of a hearty day-starter in just three minutes. So we showed how easy and surprisingly fast that is!
The Play Doh Movie. Social Entertainment
The Play-Doh brand needed a proverbial kick in the colorful pants. Something new, fun, even hip. The Doh Dohs were born! Cut to a long, winding road of character development and movie making magic. Yes, Green is based on Chris Farley! And Orange? Kenny from South Park of course. And now, daily nuttiness on IGTV with 11k followers and 10k followers @playdoh on twitter.
Play-Doh. Engagement, Digital and Social
We needed to get the message out that Play-Doh was more than goofy snakes and marbled, misshaped balls. Play-Doh is an important tool in the classroom. It's a consistent message on Play-Doh social and digital channels. It encourages imagination, motor skill development and conceptual thinking. The idea was born: Play-Doh helps you think about things, about the world, about your role in it. And we have our heroes, the kids tell that story.
Topps Juicy Drop. TVC, Digital
The brief on Juicy Drop Taffy? Oh...um, fun, weird and different as I recall. All the staples. We were up against Starburst weirdness and Skittles after all. So we hit 'em where it creatively hurts. Inspired by awesome old school kung fu movies we created a Dojo for dropping some wicked - sugary liquid on colorful yummy pieces of taffy. Oh, and we slipped the dialogue. Of course.
BIO
CONTACT
Michael lives in New York, grew up in Nebraska, is a genuinely nice guy and rarely writes in the third person so he could go off the rails with this at any point. Hold tight.
He's worked on some cool stuff, had some good fun and has always appreciated the many amazing, talented people he's met on the crazy ride.
Michael is a creator a supporter and motivator. Always in the trenches digging for the best, biggest and smartest ideas.
Broadcast, digital, social and experiential are all in his DNA. All under his mantra to tell a story, to make it relatable and smart and make it great. Always go for great.
And Michael makes sure to have some fun, a lot of fun along the way. This isn't heavy lifting at UPS, after all. He's done that too.